This research, which has used the views of managers, editors and the editorial board of FARS NEWS AGENCY, other NEWS agencies and a number of senior communications and media management experts through qualitative research method (content analysis and focus group), is mainly aimed at achieving "a desirable model of NEWS management at FARS NEWS AGENCY". According to managers and experts, the present research has answered three questions: 1- What are the weaknesses and vulnerabilities of the NEWS management cycle at FARS NEWS AGENCY? 2- What are the parameters that leave a desirable impact on NEWS management? 3- What is the desirable NEWS management model for FARS NEWS AGENCY? On the basis of the findings of this research, if proper attention is paid to seven parameters, i.e. the main function of NEWS release, people's needs, possibilities and limitations, management roles, desirability, speed of releasing NEWS, feedbacks and inspection, in the process of NEWS management, we can access a desirable model. In introducing the desirable NEWS management model for FARS NEWS AGENCY, "three steps and 10 stages" have been explained along with all their various dimensions and complications, and once they are put into action along with all their arrangements, FARS NEWS AGENCY can attain media creditability, readers' trust, becoming a main NEWS source, and success in various areas of rivalry.

This study attempts to understand how the IRGC is represented in ISNA and FARS NEWS AGENCY and the analytical NEWS database of Asre Iran and through using the method of qualitative and quantitative content analysis, first all the NEWS related to the IRGC are extracted in a targeted manner in the period of 2019/01/20 to 2011/03/21 and then the analysis units are identified and examined by random sampling. The framework of the analysis method in the qualitative part is based on coding and in the quantitative part is based on NEWS presentation techniques. Regarding the volume of sample units, in the ISNA NEWS AGENCY, the analytical NEWS database of Asre Iran and the FARS NEWS AGENCY, the analysis units of 32, 32 and 77 NEWS respectively were finalized. The results in the qualitative section show that the most important NEWS are the ones that reflect the NEWS about the IRGC and its position in the domain of defense and security, the NEWS reflecting the IRGC’s stand on the political domain, the NEWS reflecting the IRGC’s stand on NEWSmaking or immoral NEWS and or the malicious and false rumors against the IRGC or the IRGC’s commanders and the NEWS reflecting the NEWS and interviews with commanders about IRGC. Also, in a quantitative analysis, one of the remarkable results was that in the sample of the examined NEWS of ISNA NEWS AGENCY, 62/50 percent of the NEWS did not have the IRGC word in their headlines, while 71/90 percent of the NEWS used this word in their lead. In the analytical NEWS database of Asre Iran, 68/80 percent of NEWS had the IRGC word in their headlines, while 62/50 percent of NEWS did not use this word in their lead. In the FARS NEWS AGENCY, 84/40 percent of NEWS had the word IRGC in their headlines and leads, and using this method has a special importance in presenting NEWS.

One of the important issues in the field of media is the impact of ideological issues on the translation of this type of texts. The Current paper seeks to examine this type of influential effects and discourse affecting the translation process and changes in target language. Therefore, based on Julian House’s translation quality evaluation pattern which is characterized by high accuracy to highlight the function of ideological issues on the text, a NEWS text was selected from Aljazeera media network and its translation was evaluated in FARS NEWS AGENCY. The results showed that the translator of the above mentioned NEWS text has been strongly affected by media policies and discourse ruling on the target language and in this way, he had to apply some changes in the original text. In the studied case, the same process has been observed and translator of FARS NEWS AGENCY has translated the Aljazeera NEWS in a way acceptable to his own media discourse and had no attention to the original text and its main role.

In this study the audience’s trust in two important NEWS AGENCY, Islamic Republic NEWS AGENCY (IRNA) as the only state official NEWS AGENCY and FARS NEWS AGENCY as independent media, have been evaluated in terms of accuracy and independence among students of Azad University of Uremia. A survey questionnaire is used and the samples were selected through a randomized trial among students at the undergraduate, masters and doctorate level. In this study, a combination of satisfaction theory, active audience and confidence in the media as the theoretical framework of the approach is used. The results indicate that, there is a positive relationship between IRNA financial and political dependence on government with its tendency to release NEWS. Also, there is a positive relationship between trust and attention to NEWS with the students' political orientation. Because of the tendency and special support of IRNA from government in different political periods, there is a need to impartial management and independent pressing activities in IRNA.

Motivation is an important element of creativity based on multiple patterns. The present study seeks to answer the question of what are the patterns of Iranian NEWS agencies reporters’ motivation for creativity and what is more important if there are different mental models. The research method was Q. 25 participants were selected using purposive sampling and each completed Q chart. The data of completed charts were entered into SPSS software to identify mentalities. Factors were identified through factor analysis and forming scoring arrays. The findings showed that there were 7 factors related to the research topic. These 7 mental patterns form about 71% of the participants' minds. According to the results, the reporters of domestic NEWS agencies have developed motivational dynamics, and their main motivation is motivational synergy.

This paper considers the training needs assessment of Iranian NEWS AGENCY reporters. The Population of this study includes all the reporters in NEWS AGENCY who are 2200 persons. Based on the Cochran sample size formula, 330 persons are examined according to a cluster sampling method. The Constructed-Researcher Questionnaire used for data collection being a common research tool and a direct method to collect data.The questionnaires used for data collection, for descriptive analysis of data, were proved reliable with a cronbach’s Alpha coefficient of 0.967. In order to analyze obtained data, descriptive statistics (frequency distribution, percent and mean standard deviation) and inferential statistics (one grouped and independent group t-tests, onesided variance analysis) were utilized. Results show that reporters of NEWS Agencies in the most elements related to gamut of knowledge, skills, and attitudes are requiring training.

Every society faces various developmental problems, regarding their cultural and social situation which leave devastating effects on their improvement and progress. Lack of managers with adequate cultural intelligence to face various cultural situations to mention one.The present study attempts to answer questions like: Whether the managers of FARS NEWS AGENCY cultural institute at capital cities enjoy the ample rate of cultural intelligence in diverse dimensions.Whether there is a meaningful relationship between the rate of their cultural intelligence and their ability to promote personnel involvement in capital cities.This is a descriptive survey regarding the applied goals and the method of finding scientific data. The statistical population in this survey includes the managers and professionals at FARS NEWS AGENCY cultural institute as its statistical population and sampling was chosen by whole counting method. Questionnaires were distributed among all the members and the 240 returned questionnaires where analyzed.As a whole, it should be mentioned that the variety to the metacognitive cultural intelligence (With the Coefficient of 421.0), cognitive cultural intelligence (With the Coefficient of 394.0), motivational cultural intelligence (With the Coefficient of 365.0) and behavioral cultural understanding (With the Coefficient of 314.0) affects the rate of involvemnet at FARS NEWS AGENCY cultural institute in capital cities.

It is imperative to develop a normative media frame for the domestic international NEWS AGENCY. Because it helps all media agents to use the norms, values and cultural beliefs of Islamic Iran in gate keeping and publishing NEWS. The study used a qualitative method to understand the desired media norm of international NEWS AGENCY in the country. The statistical population of this study was media and NEWS experts with management background in NEWS and NEWS media field from whom 20 people were selected purposefully. Findings from thematic analysis includes three main themes: "norms of expertise authority, applied norms (policy), and value norms". Based on the findings related to the "norms of expertise authority", since the coverage of NEWS agencies is currently influenced by the tastes and micro and macro political issues, which also determine general policies, planning to achieve expertise authority under a media norm is able to enhance the NEWS AGENCY's position. The findings of "applied norms (policy)" also indicate that NEWS agencies must adhere to certain social norms in order to gain credibility and authority, depending on the context of each society. Findings related to "value norms" also show that NEWS agencies follow different value principles and norms depending on their different cultural, political, social and economic contexts.

Web traffic analysis is a well-known e-marketing activity. Today most of the NEWS agencies have entered the web providing a variety of online services to their customers. The number of online NEWS consumers is also increasing dramatically all over the world. A NEWS website usually benefits from different acquisition channels including organic search services, paid search services, referral links, direct hits, links from online social media, and e-mails. This article presents the results of an empirical study of analyzing referral traffic of a NEWS website through data mining techniques. Main methods include correlation analysis, outlier detection, clustering, and model performance evaluation. The results decline any significant relationship between the amount of referral traffic coming from a referrer website and the website's popularity state. Furthermore, the referrer websites of the study fit into three clusters applying K-means Squared Euclidean Distance clustering algorithm. Performance evaluations assure the significance of the model. Also, among detected clusters, the most populated one has labeled as "Automatic NEWS Aggregator Websites" by the experts. The findings of the study help to have a better understanding of the different referring behaviors, which form around 15% of the overall traffic of Iranian Students' NEWS AGENCY (ISNA) website. They are also helpful to develop more efficient online marketing plans, business alliances, and corporate strategies.

This research aims at studying "the role of income resources in independence of Iranian Students' NEWS AGENCY (ISNA)." This study is after evaluation of the role of factors like income resources on ISNA independence in a bid to provide the grounds for budgets and various, independent and sustainable financial resources, and of course securing the independence of NEWS agencies in Iran. This research conducted by simple random sampling, Cochran formula and through gauging and questionnaires techniques from 144 of correspondents, editors, chief editors and manager of ISNA, has measured income resources, continuation of successful and professional activities, facilities and equipment, provision of various NEWS and products and non-dependent on the different organizations and governments, political economic structure, beneficiaries, competition with the other NEWS agencies and readerships confidence as the variables obtained from the research-based literature of the study and effective factors on ISNA independence were also weighted in the project. Results of this research obtained based on participants indicated that all the above-mentioned items except political economic structures and competence with other media are playing a significant role in ISNA's independence. It also showed that in case ISNA's financial resources increase, the independence coefficient of the AGENCY raises too. Overall, based on the analysis of the data obtained from one and two-dimensioned tables of the questionnaires, it could be said that income resources have a remarkable role in providing independence of a media. ISNA needs to have access to various, independent and sustainable income resources in order to secure its independence.